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When we took on Hunt4Mint, it lacked the execution to serve artists effectively. The platform felt outdated—more like a static directory than a dynamic space for creative professionals.
The Issues Were Clear:
- The visual identity was uninspiring—a green-dominated color scheme that felt disconnected from the artistic world.
- The website resembled a 2008-era directory, failing to create engagement or interaction.
- The name "Hunt4Mint" felt more like a casino or lottery than a space for serious artists.
Hunt4Mint needed more than just a design refresh—it required a complete reinvention from the ground up to truly empower artists.
When we took on Hunt4Mint, it lacked the execution to serve artists effectively. The platform felt outdated—more like a static directory than a dynamic space for creative professionals.
The Issues Were Clear:
- The visual identity was uninspiring—dominated by green, it felt disconnected from the artistic world.
- The website looked like a 2008-era directory, lacking engagement and interaction.
- The name "Hunt4Mint" felt more like a casino or lottery than a platform for serious artists.
Hunt4Mint needed more than a design refresh—it required a complete reinvention from the ground up to truly empower artists.
Not Just a Name Change—A New Identity for Artists
"Hunt4Mint sounded more like a casino than a platform for creatives. It lacked meaning, depth, and connection to the artist community. We needed a name that felt like home—something that instantly clicked. Showreel became that identity, capturing what every artist needs: a stage to showcase their work, a portfolio to be discovered, and a space where their talent speaks for itself."
→ Full backstory: Private Case Study
"Imagine hiring talent without middlemen. Need an actor for your short film? A musician for your next track? Or a dancer for a music video? On Showreel, anyone—from independent creators to major studios—can post opportunities, host competitions, and connect with artists directly. No barriers. No gatekeepers. Just pure creative collaboration."
→ See how we built a system where hiring is open to all in our private case study.
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