Leez A Space wasn’t just another coworking space—it was built for local service entrepreneurs. Unlike traditional coworking hubs filled with tech startups and remote workers, here, you could walk in and find a beautician, a driving school instructor, a plumber, a CA, or other local business owners—all running their ventures from a professional space.

The Problem? None of this was reflected in the branding.

• The visual identity was outdated, failing to communicate the unique positioning.
• The name was often mispronounced as “Leeza Space” instead of “Leez A Space,” causing brand confusion.
• The affordability factor—starting at just $750/month, making it highly accessible for solopreneurs—was not clearly highlighted.

Without a strong identity, Leez A Space risked being seen as just another coworking provider, rather than the unique, entrepreneur-first space it truly was.‍

The Transformation Started with Clarity in Branding and Messaging

• Refined Logo & Visual Identity – We separated “Leez” and “A Space” into two distinct lines, reinforcing correct pronunciation while making the name visually distinct.
• Messaging Realignment – We emphasized that Leez A Space is built for service-based solopreneurs, creating an identity that truly speaks to them.
• Modern Yet Approachable Design – A clean, flexible branding system that highlights affordability, accessibility, and inclusivity for all types of local entrepreneurs.

Now, Leez A Space is positioned as more than just a place to work—it’s a launchpad for local businesses, providing a professional environment without the financial strain of traditional commercial leases.